{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera","title":"Sony Alpha a7 IV Mirrorless Digital Camera","description":"\u003ch1 data-section-id=\"rmwbcz\" data-start=\"147\" data-end=\"228\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"149\" data-end=\"228\"\u003eSony Alpha a7 IV Mirrorless Digital Camera (33MP) with 28–70mm Lens – Black\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 data-section-id=\"1bovg99\" data-start=\"230\" data-end=\"253\"\u003e\u003c\/h2\u003e\n\u003cp data-start=\"254\" data-end=\"671\"\u003eThe \u003cstrong data-start=\"258\" data-end=\"304\"\u003eSony Alpha a7 IV Mirrorless Digital Camera\u003c\/strong\u003e is a full-frame camera designed for advanced photography and video applications. Featuring a 33MP sensor and paired with a versatile 28–70mm zoom lens, it supports a wide range of shooting scenarios from portraits to landscapes and video production. The camera combines high-resolution imaging, fast autofocus, and modern connectivity in a compact mirrorless design.\u003c\/p\u003e\n\u003chr data-start=\"673\" data-end=\"676\"\u003e\n\u003ch2 data-section-id=\"1j5qwet\" data-start=\"678\" data-end=\"697\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"681\" data-end=\"697\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"698\" data-end=\"1405\"\u003e\n\u003cli data-section-id=\"18z4p85\" data-start=\"698\" data-end=\"773\"\u003e\n\u003cstrong data-start=\"700\" data-end=\"726\"\u003e33MP Full-Frame Sensor\u003c\/strong\u003e – Designed for high-resolution image capture\u003c\/li\u003e\n\u003cli data-section-id=\"wzmlsm\" data-start=\"774\" data-end=\"854\"\u003e\n\u003cstrong data-start=\"776\" data-end=\"806\"\u003e28–70mm Zoom Lens Included\u003c\/strong\u003e – Suitable for everyday photography and video\u003c\/li\u003e\n\u003cli data-section-id=\"1s3nbzx\" data-start=\"855\" data-end=\"935\"\u003e\n\u003cstrong data-start=\"857\" data-end=\"886\"\u003eAdvanced Autofocus System\u003c\/strong\u003e – Supports accurate subject tracking and focus\u003c\/li\u003e\n\u003cli data-section-id=\"hr4mf2\" data-start=\"936\" data-end=\"1044\"\u003e\n\u003cstrong data-start=\"938\" data-end=\"970\"\u003eHigh-Quality Video Recording\u003c\/strong\u003e – Designed for professional video content creation (settings dependent)\u003c\/li\u003e\n\u003cli data-section-id=\"ge8s3k\" data-start=\"1045\" data-end=\"1136\"\u003e\n\u003cstrong data-start=\"1047\" data-end=\"1076\"\u003eMirrorless Compact Design\u003c\/strong\u003e – Portable and suitable for various shooting environments\u003c\/li\u003e\n\u003cli data-section-id=\"1q6i7ct\" data-start=\"1137\" data-end=\"1225\"\u003e\n\u003cstrong data-start=\"1139\" data-end=\"1177\"\u003eElectronic Viewfinder \u0026amp; LCD Screen\u003c\/strong\u003e – Flexible composition and monitoring options\u003c\/li\u003e\n\u003cli data-section-id=\"11j793o\" data-start=\"1226\" data-end=\"1317\"\u003e\n\u003cstrong data-start=\"1228\" data-end=\"1259\"\u003eFast Processing Performance\u003c\/strong\u003e – Supports continuous shooting and responsive operation\u003c\/li\u003e\n\u003cli data-section-id=\"19bojlw\" data-start=\"1318\" data-end=\"1405\"\u003e\n\u003cstrong data-start=\"1320\" data-end=\"1344\"\u003eConnectivity Options\u003c\/strong\u003e – Includes wireless and USB connectivity (model dependent)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1407\" data-end=\"1410\"\u003e\n\u003ch2 data-section-id=\"3fq70d\" data-start=\"1412\" data-end=\"1434\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1434\"\u003eWhat’s Included\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1435\" data-end=\"1566\"\u003e\n\u003cli data-section-id=\"1oqgwvr\" data-start=\"1435\" data-end=\"1467\"\u003eSony Alpha a7 IV camera body\u003c\/li\u003e\n\u003cli data-section-id=\"3dw0c5\" data-start=\"1468\" data-end=\"1489\"\u003e28–70mm zoom lens\u003c\/li\u003e\n\u003cli data-section-id=\"eq8m1u\" data-start=\"1490\" data-end=\"1514\"\u003eRechargeable battery\u003c\/li\u003e\n\u003cli data-section-id=\"83hvtq\" data-start=\"1515\" data-end=\"1533\"\u003eCharging cable\u003c\/li\u003e\n\u003cli data-section-id=\"cuimwl\" data-start=\"1534\" data-end=\"1550\"\u003eCamera strap\u003c\/li\u003e\n\u003cli data-section-id=\"z78whv\" data-start=\"1551\" data-end=\"1566\"\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1568\" data-end=\"1571\"\u003e\n\u003ch2 data-section-id=\"id1bjs\" data-start=\"1573\" data-end=\"1604\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1604\"\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1605\" data-end=\"1906\"\u003e\n\u003cli data-section-id=\"23gsg\" data-start=\"1605\" data-end=\"1647\"\u003eCamera Type: Mirrorless digital camera\u003c\/li\u003e\n\u003cli data-section-id=\"1920u0l\" data-start=\"1648\" data-end=\"1675\"\u003eSensor: Full-frame CMOS\u003c\/li\u003e\n\u003cli data-section-id=\"1kgasw9\" data-start=\"1676\" data-end=\"1705\"\u003eResolution: 33 megapixels\u003c\/li\u003e\n\u003cli data-section-id=\"ytrkh1\" data-start=\"1706\" data-end=\"1734\"\u003eLens Mount: Sony E-mount\u003c\/li\u003e\n\u003cli data-section-id=\"1pc7bsz\" data-start=\"1735\" data-end=\"1771\"\u003eIncluded Lens: 28–70mm zoom lens\u003c\/li\u003e\n\u003cli data-section-id=\"2zppmk\" data-start=\"1772\" data-end=\"1846\"\u003eVideo Capability: High-definition video recording (settings dependent)\u003c\/li\u003e\n\u003cli data-section-id=\"12yl7iu\" data-start=\"1847\" data-end=\"1906\"\u003eConnectivity: USB \/ Wi-Fi \/ Bluetooth (model dependent)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1908\" data-end=\"1911\"\u003e\n\u003ch2 data-section-id=\"plqkyr\" data-start=\"1913\" data-end=\"1929\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1916\" data-end=\"1929\"\u003eIdeal Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1930\" data-end=\"2080\"\u003e\n\u003cli data-section-id=\"zcza4a\" data-start=\"1930\" data-end=\"1958\"\u003eProfessional photography\u003c\/li\u003e\n\u003cli data-section-id=\"1ycj6h3\" data-start=\"1959\" data-end=\"1995\"\u003eVideography and content creation\u003c\/li\u003e\n\u003cli data-section-id=\"104qvya\" data-start=\"1996\" data-end=\"2042\"\u003ePortrait, landscape, and event photography\u003c\/li\u003e\n\u003cli data-section-id=\"7y7kz5\" data-start=\"2043\" data-end=\"2080\"\u003eHybrid photo and video production\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aysa Hardware","offers":[{"title":"Default Title","offer_id":48067121840369,"sku":null,"price":29999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/1442\/0977\/files\/SonyAlphaa7_66809eb6-ad80-4ca8-b8d9-1ebe83b8a455.webp?v=1776816811","url":"https:\/\/www.aysahardware.store\/products\/sony-alpha-a7-iv-mirrorless-digital-camera","provider":"Aysa Hardware","version":"1.0","type":"link"}